A landing page is any web page that a visitor can click or ‘land’ on that contains a form and exists exclusively to capture a visitor’s information. They are valuable for marketing purposes since the customer is much more likely to fill out the form on a landing page than if it was simply embedded on your home page where there are other distractions.
However, it can be difficult to decide whether using a tool or building the landing page yourself is the better option, and there are various factors to consider before you set out to make one. For example, building the page yourself might seem sounder, but it may cost you a lot of time especially if you are inexperienced. You may also find yourself investing in professional support which can cost more than paying for a building site (tool) in the first place. Below are six of the best building sites available:
Instapage comes with a variety of templates to choose from. You can view real-time analytical data and integrate a range of marketing tools and social media platforms including Facebook, Google Analytics and Mailchimp. There is a free version of Instapage available, but the Starter package is the most recommended for new entrepreneurs. However, more features such as the social media integration is more widely available in the Professional package which starts at $79 a month. With a vast array of starting templates, however, Instapage does not disappoint and is perfect if you want a quick start-up.
Like Instapage, Landingi has a wide variety of templates available for you to start using instantly and ensures your page is compatible over a range of devices. It also has integration available with social media platforms and access to detailed analytics. Landingi allows you to switch your plan anytime without affecting your 14-day free trial period where you can create unlimited landing pages and test features before you decide to purchase a package. The best option for small businesses is the ‘Create’ package which is $29 a month, and the most expensive plan is the ‘White Label’ package which is $185 a month but allows for a much more customized experience, so is therefore beneficial to well-established businesses and agencies.
Leadpages offers templates that can be used across various devices so your customers can access your landing pages wherever they are. The analytics are fast and available for you to view at any time, and there are a range of integrations available, including linking to webinar platforms, social media sites and email lists. Leadpages offers a SMS opt-in code so you can send automated texts to customers, as well as SEO-friendly pages and simple WordPress plugins. Leadpages allows you to sign up to a monthly, annual or 2-year plan for your package so you can pay at your own pace. Although there is a ‘Standard’ package available at $25 a month for home businesses and an ‘Advanced’ plan at $199 a month for agencies, the most popular and highly acclaimed package is the ‘Pro’ plan which is $48 a month and is best for small businesses and professional marketers. It offers more features than the Standard plan such as taking payments using checkouts and A/B split testing, but not so many as the Advanced package which includes features that small businesses may find unnecessary.
Clickfunnels has a large variety of sales funnels available for your landing page, and with such a range to choose from and easy editing tools, there is sure to be something that fits your business needs perfectly. One of the many benefits of Clickfunnels is that for every funnel you launch, they donate $1 to the charity ‘World Teacher Aid’ which works to educate children in Kenya. The best plan for small businesses is $97 a month which grants access to many sales funnels and pages, and the ability to integrate with other applications. The alternative pack is more expensive at $297 a month but has more features such as unlimited traffic and pages, and the facilities to customize a lot more of your content. This is recommended for larger businesses and is the best value for money if you are expanding.
Unbounce allows you to test as many landing pages as you desire, and it has a range of templates on offer. The ‘Essential’ plan which is the most popular allows up to 75 landing pages and costs $79 a month. It guides you through how to set up your landing page and is therefore suited to entrepreneurs and small businesses who may be inexperienced. Some reviews have argued that the ‘Premium’ package is better at $159 a month, because you have many more options such as integrations and better conversion tools. The ‘Enterprise’ plan that Unbounce offers is for experienced and large businesses and comes with a range of add-ons such as a Specialist and Success Manager, but at $399+ a month, it should only be considered by professional marketers working for large corporations, since prices can accumulate quickly, and some of the features are unnecessary for smaller businesses.
Wishpond has a variety of features that some of the other sites mentioned do not allow access to unless a premium package has been paid for, such as custom CSS and unlimited pop-ups and landing pages. They allow you to publish anywhere and there is no limit to the number of visitors allowed to view your campaigns. With a starting plan of $49 a month, Wishpond is perfect for entrepreneurs and small businesses. Although they do offer a premium package called ‘Rapid Growth’ at $199 a month, there are not many more added features here than the ‘Everything You Need’ plan, so if you are a large business there are better options elsewhere. However, Wishpond is a fantastic building site for new entrepreneurs.